Bangchak is partnering with PSG (Paris Saint Germain) Esports ROV, an Esports team linked to the famous Paris Saint Germain Football club from France to enter the Gen Z and Millennials market to become a true inter-generational brand.
Thailand’s hottest new Esports Pro League team, PSG ESPORTS ROV just announced an exciting partnership with Bangchak Corporation Public Company Limited, one of Thailand’s largest listed groups. The partnership will see the Inthanin and Bangchak brand on the famous Paris Saint Germain Esports Jersey for the next three seasons till the end of 2022.
PSG Esports ROV entered the ROV Pro League this season in Thailand and has quickly become a popular name in the 30 million Gamers strong Gaming and Esports community in the country. The PSG Esports team wearing the famous blue and red colors of Paris Saint German has clearly helped to accelerate this growth. PSG Esports ROV teams plays the popular Arena of Valor (AOV) Mobile game with weekly matches watched by over 100,000 fans streaming the action on their mobile and digital devices.
Mr. Chaiwat Kovavisarach, the President and CEO of Bangchak Corporation PCL is looking forward to partnering with the team in order to reach a younger demographics and build stronger relationships with this audience. In his words “Bangchak will be the main sponsor of the PSG Esports ROV Team that is linked to the world-famous Paris Saint Germain Football Club. ROV/AOV is one of the most popular mobile games in Thailand, with many players competing at an amateur and pro level, including international competitions in the Asian Games and SEA Games. This partnership will build a stronger relationship between the Bangchak Group and the younger consumers in Thailand, especially those of Gen Z and Millennials because ROV is an engaging game for the new generation. The Bangchak group wants to support young people in the country and help build a career path to become professional Esports players. Bangchak is well-known and liked in Thailand because the group offers products and services that help make consumers lives easier on a daily basis. From getting your petrol to Inthanin as a coffee brand that is hugely popular among the younger target groups. The partnership with the PSG Esports ROV team will play a crucial part in our market development and penetration of the younger demographics, in line with the company’s vision of making Bangchak the “Greenovative Destination” for all age groups.
Mr. Chaiwat further commented that Bangchak is excited to make this partnership happen with PSG Esports ROV in Thailand to build successful stories here while adding more flair to the Esports and Gaming industry in the country.
Mr. Marcus Luer, CEO of PSD (the licensing partner of PSG Esports in Thailand), said: “we are delighted to have such a prestigious Thai company joining us on our journey. It clearly shows the power of the PSG brand and off course the tremendous opportunity in the Gaming and Esports space in the country. Esports is connecting with millions of Gamers in the hard-to-reach GenZ and Millennials age groups. That Bangchak is keen to connect with that audience and build a relationship shows the forward thinking of the group and we will do everything we can to make sure all our fans engage with us in a fun and interactive way. As Khun Chaiwat mentioned, we have big plans to develop joint local fan competitions on our Hubber.gg platform and off course are eyeing the AOV World Cup with its USD 8 million in prize money in 2022”
Bangchak’s Inthanin Coffee brand will be prominently featured on the front of the PSG Esports ROV team Jersey starting this week, with the Bangchak leave on the sleeve. Further details on the cooperation and activation campaigns will be announced soon. Stay tuned and watch out for exciting PSG Esports ROV Inthanin content and competitions on both the official PSG Esports ROV social media platforms and Hubber.gg, the official Gamers Hub of PSG Esports ROV team.
Bangchak Corporation Public Company Limited, the Energy Transition Leader operates 5 main businesses, namely 1) Refinery Business Group is a modern Complex Refinery and is a Niche Product Refinery to produce low emission products 2) Marketing Business Group has a network of over 1,200 service stations, completed by various non-oil business such as Inthanin Coffee, Furio lubricants, and EV Chargers 3) Green Power Business from the renewable energy businesses operated by BCPG, and entering the battery business for large energy storage 4) Bio-Based Product Business, operated by BBGI, the largest producer and retailer of biofuels in Thailand, and is expanding into high value bio-based products business 5) Natural Resources and New Business, investing in petroleum exploration and production through investments in OKEA ASA, Norway which is renowned for its environmental policies and Bangchak Initiative and Innovation Center (BiiC) a Corporate Venture Capital investor focused on new businesses domestically and internationally, as well as building green innovation ecosystem promoting green energy and bio-based innovation.
Additionally, it has established the Carbon Markets Club to promote carbon credit trading supporting the Energy Transition and setting a network for future bio-based technology, the Syn Bio Consortium.
Bangchak received the DJSI Sustainability Award 2021 (Bronze Class) and target Carbon Neutrality by 2030, and Zero GHG Emission by 2050. www.banchak.co.th
About PSG Esports ROV
PSG Esports ROV is a professional Esports team which competes in the ROV Pro League (in the Arena of Valor Game) in Thailand. The Team is a licensing arrangement between PSG Esports, which is directly affiliated to Paris Saint Germain (PSG), the famous French Football Club and PSD (Phygital Space Development) in Thailand. The League is owned and managed by global Game Developer Garena. The PSG Esports ROV team’s first season is currently being played (ROV Pro League – 2021 Winter, Season 8). For more info, please go to PSG Esports – RoV – หน้าหลัก | Facebook
About Phygital Space Development (PSD)
PSD is the holding company of Hubber.gg , a Gaming and Esports platform in Thailand and the licensing holder of the PSG Esports ROV team. Hubber is also the official Gamers Hub of the PSG Esports ROV team. Hubber provides daily, weekly and monthly tournaments and competition across many popular Games for the Thai Gaming community from casual to Semi-Pro levels. Hubber recently hosted ROV Division 1, a Semi-Pro competition with over 2,000 teams and TBH 1 million in prize money. For more info, please go to https://hubber.gg